基于现实环境的AR动画叙事探索

EXPLORATION OF AR ANIMATION NARRATIVE BASED ON REALISTIC ENVIRONMENT

以探讨基于现实环境的AR动画叙事为目的。文章运用理论支撑和举例说明的方式,首先简要概括AR技术的应用类别,并从叙事的角度分析AR动画不同于传统动画的本质与特征。AR技术的出现打破了传统动画的叙事方式和结构,充分发挥了虚实结合的特点,将叙事场景从屏幕中带到了现实环境中。因此观者的角色转换,从“旁观者”变成了“参与者”。得到了具有实际应用价值的AR动画叙事设计策略和AR技术运用于动画的价值与意义,应以人为核心,为人们打造前所未有的情感化体验。该方法可为设计者在AR动画的创作上提供参考。

The purpose is to explore the narrative of AR animation based on realistic environment.The article uses theoretical support and examples to briefly summarize the application categories of AR technology,and analyze the essence and characteristics of AR animation different from traditional animation from the perspective of narrative,the emergence of AR technology has broken the narrative mode and structure of traditional animation,giving full play to the characteristics of the combination of reality and reality,bringing the narrative scene from the screen to the real environment.Therefore,the role of the viewer changes from"spectator"to"participant".Obtained the AR animation narrative design strategy with practical application value and the value and meaning of AR technology applied to animation should focus on people and create an unprecedented emotional experience for people.This method can provide reference for designers in AR animation creation.