公众对室内环境保健植物选择偏好研究

Public Preference for Healthcare Plants in Indoor Environment

现代社会人们越来越愿意购买绿色植物。基于新冠疫情人们日益关注室内环境健康的背景,通过互联网问卷调研,对490位城市居民在室内保健植物的选择偏好进行了分析探讨。结果表明,公众对室内植物保健功效中“吸收甲醛、苯等有害气体、抗辐射功能”最为喜好,占83.0%,尤其以公务员、事业单位、政府工作人员这类人群对植物净化空气的认可度最高;“植物降低粉尘、PM2.5功能”的偏好度最小(占31.7%),表明公众对室内总悬浮物浓度污染的担忧程度较轻。女性、中青年、硕士及以上学历、学生群体偏好“植物降低疲劳和紧张状态,促进睡眠功能”;男性、大专学历以上群体偏好“植物杀菌、抑菌功能”;51~65岁年龄段人群偏好“植物固碳释氧、释放负离子功能”;19~35岁龄段人群偏好“植物降温增湿、调节室内小气候功能”。保健植物产品开发应以市场需求为导向,在开发前注重细分市场的调研和预测。

In modern society,people are more and more willing to buy green plants.Based on the growing concern of the people in COVID-19 on indoor environmental health problems,through the Internet questionnaire survey,the preferences of 490 city residents to choose indoor healthcare plants were analyzed.The results showed that the public preferred the indoor plants with the healthcare effects of“absorbing formaldehyde,benzene and other harmful gases and anti radiation functions”,accounting for 83.0%,especially civil servants,public institutions and government workers had the highest recognition of plants for purifying the air;the public′s preference for“plant dust reduction and PM2.5function”was the lowest(31.7%),which indicated that the public′s concern about indoor TSP pollution was relatively small.Women,young and middle-aged people,students with master′s degree or above preferred“plants to reduce fatigue and tension and promote sleep function”;male,college degree or above preferred“plant sterilization,antibacterial function”;people aged 51-65 preferred“carbon fixation,oxygen release and anion release”;people aged 19-35 preferred“plant cooling and humidification,regulating indoor microclimate function”.The development of healthcare plants products should be guided by market demand and pay attention to the research and prediction of market segments before development.