高校图书馆数字文化创意产品开发与推广研究

Research on the Development and Promotion of Digital Cultural Creative Products in University Library

[目的/意义]旨在传承传统文化的基础上创新现代文化,以数字文化创意产品的形式彰显。[方法/过程]通过国内外高校图书馆开展数字文化创意产品的文献调研,阐明高校图书馆文化创意产品的现状、存在的主要问题,并对问题进行详细分析。[结果/结论]针对存在的缺乏创新理念、创新活动、创新人才等问题,从理念、人才、资金、机制、营销、知识产权保护等方面提出了数字文化创意产业开发推广策略。

[Purpose/significance]The paper is to innovate modern culture on the basis of inheriting traditional culture and highlight it in the form of digital cultural creative products.[Method/process]Through the document research on digital cultural creative products in domestic and foreign university libraries,this paper expounds the current situation and main problems of the cultural creative products in university libraries,and analyzes the problems in detail.[Result/conclusion]In view of the lack of innovative ideas,activities and talents,the paper puts forward the development and promotion strategy of digital cultural creative industry from the aspects of ideas,talents,funds,mechanisms,marketing and intellectual property protection.