中国演员和导演网络对电影市场的影响分析

Analysis of the Influence of the Network of Chinese Actors and Directors on the Film Market

为探讨导演和主演对电影的多维影响,建立了导演联合执导网络、主演合作网络和导演主演双模网络,从网络位置视角对电影市场进行多方位分析。回归结果表明导演执导方式不影响电影评分,但联合执导促进票房增长。导演、主演的程度中心度和结构洞都能促进电影评分、票房的增加,然而两者不具有叠加效应,且程度中心度相对影响更大,共享信息优于独享信息。

In order to explore the multidimensional influence of directors and leading actors on the film,we establish the director-co-director network,the leading actor-co-director network and the director-leading double model network to analyse the the film market multi-directional from the perspective of network location.The regression results show that the director and the leading style does not affect the film’s score,but co-directing can promotes the box growth.Both degree centrality and structure hole of the director and leading actor can promote the increase of film score and box office.However,they do not have superposition effect,the degree centrality has a greater relative influence.Sharing information is better than exclusive information.