“技术立企”带动制造企业转型——海信集团的持续经营之道

“Technology of Establishing Enterprises” Drives the Transformation and Upgrading of Manufacturing Enterprises——The Continuous Operation Ways of Hisense

采用纵向单案例研究,以制造企业转型升级为切入点,深入探究海信集团“技术是根,创新是魂”管理思想的内涵、形成过程,及其在企业持续经营过程中的演化路径。研究结果表明:首先,“技术是根,创新是魂”管理思想是驱动海信集团从传统电视机厂转型为智能高科技集团的核心动力。其次,在以技术为起点的转型驱动下,海信集团呈现出转型升级双元路径,一方面,已有业务遵循从模仿创新到自主创新的产业链纵向跃迁路径;另一方面,新业务遵循从创新搜寻到产业孵化的产业链横向拓展路径,其中:“结构洞”技术选择和模块化试错是技术带动海信集团转型中的重要环节;战略定力作为嫁接企业家思想和企业实践活动的关键桥梁,保证了“技术是根,创新是魂”思想的落地。

Based on the vertical single case study, this study uses the transformation and upgrading of manufacturing enterprises as the breakthrough point, and deeply explores the connotation and formation process of Hisense Group’s “technology is the root, innovation is the soul”management thought, as well as guide enterprises to realize the evolution path of sustainable operation. The results show that the management idea of “technology of establishing enterprises”is the core driving force of Hisense Group’s transformation from a traditional TV factory to an intelligent high-tech group;driven by the technology-based transformation, enterprises present a dual path of transformation and upgrading. On the one hand, existing businesses follow the vertical transition path of the industrial chain from imitation innovation to independent innovation;on the other hand, new businesses follow the horizontal expansion path of industrial chain from innovation search to industry incubation. Among them, “structural hole” technology selection and modular trial and error are important mechanisms in the practice of technology driven enterprise transformation. As the key bridge of grafting entrepreneur’s thought and enterprise’s practice, strategic concentration ensures the implementation of “technology based enterprise” thought.