美学经济视角下我国休闲体育产业发展的“美力”研究

Study on the"Aesthetic Power"of the Development of Leisure Sports Industry in China from the Perspective of Aesthetic Economy

十九大报告中把“建设美丽中国”作为构建新时代社会主义现代化强国的重要目标,由此美学经济理论也为我国休闲体育的发展提供理论支持。运用文献资料法、逻辑分析等方法,借助美学经济理论对我国休闲体育产业消费、需求、竞争力和创新等方面的发展动力进行研究,在注重美感资源构建的同时,探索休闲体育产业中的美感消费、美感创新等内容;同时,通过了解消费者对休闲体育产业的美感需求,依托美感资源的构建提升产业消费动力,规划产业发展的路径,推动我国休闲体育产业的新发展。

The report of the 19th CPC National Congress regards"building a beautiful China"as an important goal of building a modern socialist power in the new era,so the aesthetic economic theory also provides theoretical support for the development of leisure sports in our country.By using the methods of literature and logical analysis,and with the help of aesthetic economic theory,this paper studies the development motivation of consumption,demand,competitiveness and innovation of leisure sports industry in China.While paying attention to the construction of aesthetic resources,explore the aesthetic consumption and aesthetic innovation in leisure sports industry.At the same time,by understanding the aesthetic needs of consumers for the leisure sports industry,relying on the construction of aesthetic resources to enhance the industrial consumption power,planning the path of industrial development,to promote the new development of China's leisure sports industry.