公共图书馆宣传推广创新实践---以《当红不让湘图馆藏》为例

Innovative Publicity and Promotion Practice of Public Libraries---Taking The Popular Library Collection of Hunan as an Example

2021年7月,湖南图书馆与视频媒体平台共同制作了红色文献短视频节目《当红不让湘图馆藏》,主要介绍湖南图书馆的特色红色革命文献和图书馆读者服务工作,得到社会各界的关注。《当红不让湘图馆藏》以时下最流行的短视频为载体,用青年审美打开宣传视角,点燃读者对红色文化的热爱和图书馆的了解。文章从《当红不让湘图馆藏》实践概况出发,介绍项目创作流程,分析其创新和亮点,梳理对图书馆开展宣传推广的启示意义。

In July 2021,Hunan Library co-produced a short video on red literature,the Popular Library Collection of Hunan,with the help of mainstream media platforms.The short video introduces the characteristic red revolutionary literature and library service of Hunan Library,which has been paid much attention to.Using the most popular short video as the carrier,the Popular Library Collection of Hunan opens the publicity perspective with youth aesthetic,ignites the reader’s love for red culture and the understanding of the library.The paper introduces the creative process of The Popular Library Collection of Hunan from three steps:pre-stage preparation,mid-stage execution and post-production and publicity,and then analyzes the features and success of this series of short videos.Finally,the paper puts forward suggestions for library publicity and promotion innovation.