基于盲盒经济的饥饿营销问题及其对策研究

Research and Countermeasures on Huger Marketing Problems Based on Blind Box Economy

近年来,盲盒类商品逐渐兴起,在Z世代之中掀起很大的热潮。盲盒利用人们对惊喜未知的渴望,闯入了众人的视野,越来越多的商品出现盲盒形式,然而随着盲盒经济的发展,该类商品出现各种利弊。本文以盲盒消费为切入点,分析盲盒经济的产生与发展,对其产生的饥饿营销问题进行分析,并对监管规范提出建议,以期达到对盲盒经济的深刻理解和认识。

In recent years,blind box goods have set off a great popularity in the Z generation.Taking advantage of people’s desire for surprise,the marketing method of blind box goods has broken into the vision of public.More and more goods are using the form of blind box.However,with the development of blind box economy,blind box form shows many advantages and disadvantages.This essay analyzes the appearance and development of blind box from the perspective of blind box consumption,and the problem of hunger marketing,what’s more,this paper suggestions on its supervision and regulation,in order to achieve a profound understanding of blind box economy.