“互联网+”背景下特色产业小镇的转型升级之路研究——以濮院羊毛衫产业小镇为例

Research on the Transformation and Upgrading of Characteristic Industrial Towns under the Background of“Internet+”——Taking Puyuan Sweater Town as an Example

浙江桐乡濮院是中国著名的羊毛衫小镇,经过多年的发展,濮院成为我国羊毛衫产业最发达的地区,但濮院的针织产业在发展过程中,传统理念、模式和路径仍占主流,高端资源要素融合应用仍显不足,品牌化、国际化发展水平仍然较低。濮院服装产业集群整体上遭遇初级生产要素优势弱化、旧有发展模式动能不足的发展瓶颈。本文在对濮院羊毛衫产业现状进行分析的基础上,结合市场需求及发展趋势,提出了濮院羊毛衫产业的转型路径及相应的策略和方法。

Puyuan,Tongxiang in Zhejiang is a famous woolen sweater town in China,after years of development,Puyuan has become the most developed area in China’s sweater industry.However,during the development process of Puyuan’s knitting industry,there are still many defi ciencies:traditional ideas,models and paths is still dominate.Integration and application of high-end resource elements are still insu ffi cient,the development level of branding and internationalization is still low.On the whole,Puyuan’s clothing industry cluster has encountered a development bottleneck that the advantages of primary production factors have weakened and the old development model lacks momentum.Based on the analysis of the current situation of the cardigan industry in Puyuan,combined with the analysis of market demand and development trend,this paper puts forward the transformation path of the cardigan industry in Puyuan and the corresponding strategies and methods.