移动电子商务平台开发模式研究综述

Research on Development Mode of Mobile E-commerce Platform

随着移动互联网的发展,用户通过智能手机等移动终端设备进行购物、手机支付、手机旅行预订等商务活动已成为日常,而实现网购等活动是通过电商企业提供的移动电子商务平台进行的。本文以京东、淘宝等大型电商企业推出的各类移动电子商务平台为研究对象,从实现的角度,剖析其开发和构建模式。研究表明,基于B/S架构的移动电商平台、基于C/S架构的App移动电商平台以及基于微信生态的微信公众号微商城平台和微信小程序微商城平台,其开发技术不同,用户体验各有特色,但都实现了用户随时、随地购物交易等需要。本研究对中小型电商企业构建自己的移动电子商务平台具有借鉴和实践指导意义。

With the development of mobile Internet, it has become daily for users to conduct business activities such as shopping, mobile payment and mobile travel booking through mobile terminal devices such as smart phones, and the realization of online shopping and other activities is carried out through the mobile e-commerce platform provided by e-commerce companies. This paper takes various mobile e-commerce platforms launched by large e-commerce enterprises such as Jingdong and Taobao as research objects, and analyzes their development and construction modes from the perspective of realization. The study shows that mobile e-commerce platforms based on B/S architecture, App mobile e-commerce platforms based on C/S architecture, as well as We Chat ecology-based We Chat public micro-mall platform and We Chat applet micro-mall platform have different development technologies and different user experiences, but they all realize the needs of users for shopping transactions anytime and anywhere. This study is of reference and practical guidance for small and medium-sized e-commerce enterprises to build their own mobile e-commerce platforms.