徽州木雕艺术纹样在文化创意产品设计中的应用研究

APPLICATION STUDY OF HUIZHOU WOOD CARVING ART PATTERN IN CULTURAL AND CREATIVE PRODUCT DESIGN

徽州木雕艺术纹样题材丰富、种类多样,在建筑学和美学等方面呈现出强大的生命力。当下,将传统艺术进行发明再创造已成为主流,而徽州木雕丰富的艺术纹样必将为现代文化创意产品设计注入新的活力。文章以徽州木雕艺术纹样为研究对象,以文化创意产品开发实践为目标,首先对徽州木雕艺术纹样的表现题材、形态特征、图案形式等进行探究;其次提出了徽州木雕艺术纹样在文化创意产品设计中的应用策略;最后以徽州木雕窗格艺术纹样为例,探究设计语言的提炼与转换方法,将徽州木雕艺术纹样的独特性、艺术性和文化性与现代文化创意产品的装饰性、实用性相结合,开发系列文化创意产品,以期推进徽州木雕艺术纹样的传承和可持续性发展。

Huizhou wood carving art patterns are rich in themes and diverse,showing strong vitality in architecture and aesthetics. At present, the re invention of traditional art has become the mainstream, and the rich artistic patterns of Huizhou wood carving will inject new vitality into the design of modern cultural and creative products. This paper takes Huizhou wood carving art patterns as the research object, and takes the development practice of cultural and creative products as the goal. First, it explores the performance themes, morphological characteristics,pattern forms and so on of Huizhou wood carving art patterns;Secondly, it puts forward the formal expression and design strategy of Huizhou wood carving art pattern in the design of cultural and creative products;Finally, taking the Huizhou wood carving pane art pattern as an example, this paper explores the refining and conversion methods of design language, combines the uniqueness, artistry and culture of Huizhou wood carving art pattern with the decoration and practicality of modern cultural creative products, and develops a series of cultural creative products to promote the inheritance and sustainable development of Huizhou wood carving art pattern.