包装材料的混搭设计与质感重构

Study on Mixing and Texture Reconstruction of Packaging Materials

为了研究包装材料的混搭设计和质感重构,提升包装材料的应用水平和功能价值,基于包装材料特性和商品对包装的功能需求,从材料混搭和质感重构两个维度进行探索。通过包装材料的特性分类、混搭方法、语构法则、品牌调性和商品对包装的功能需求阐述了包装材料的混搭法则,通过肌理仿造、同质异构和局部点睛论述了包装材料的质感重构方式。包装材料作为包装的物质载体和商品的视触觉媒介,设计师的正确选材和用材至关重要。从包装材料混搭和质感重构的两个维度探索,以期唤醒设计界对包装材料的重视和深度研究。

To research on packaging material mix-and-match design and texture reconstruction,and improve the application level and functional value of packaging materials,the study is based on the characteristics of packaging materials and commodity packaging functional requirements,and explore from two dimensions of material mixing and texture reconstruction.This paper expounds on the mixing and matching principle of packaging materials through the characteristics of packaging materials classification,mixing method the principle of language construction,the tonality of brands and the functional requirements of commodities for packaging,and discusses the texture reconstruction methods of packaging materials through texture imitation,homogeneity and heterogeneity and local focus.Packaging materials as the material carrier and the visual tactile medium of goods,it is important for designers to choose and use materials correctly.To throw bricks and attract jade,this paper explores two dimensions of packaging material mixing design and texture reconstruction,in order to wake up the design of packaging materials attention and in-depth research.