文化认同视角下传统村落居民非遗传承意愿研究--以妙源村九华立春祭为例

On Non-Genetic Inheritance Intention of Traditional Village Residents from the Perspective of Cultural Identity--Taking Jiuhua Rite of Starting of Spring in Miaoyuan village as an example

传统村落的非物质文化遗产凝聚着劳动人民千百年来的智慧,但因多元文化冲击而逐渐衰落,其传承保护工作迫在眉睫。本文以妙源村九华立春祭为例,基于文化认同理论,从认知、情感、知觉维度分析居民对立春祭的文化感知,从行为维度探知居民的传承意愿,采用因子分析、描述性统计分析、单因素方差分析、相关关系分析、回归分析法探究居民对立春祭的文化感知与传承意愿特征、影响因素及耦合关系。结果显示:(1)妙源村居民对立春祭文化的整体认同度较高,认知维度、情感维度、知觉维度分值均高于行为维度;(2)性别、年龄、职业、居住时间、受教育程度与月收入在不同程度上影响居民对立春祭的认知、情感、知觉与行为意愿;(3)以认知、情感与知觉维度为自变量,行为维度为因变量,通过回归分析得到居民对立春祭的文化感知对传承意愿产生显著正向影响。基于上述研究结果,提出若干传承策略。

The intangible cultural heritage of traditional villages embodies the wisdom of the laboring people for thousands of years, but it is gradually declining due to the impact of multiculturalism, and the inheritance and protection of intangible cultural heritage is extremely urgent.Taking Jiuhua Rite of Starting of Spring in Miaoyuan village as an example, based on the theory of cultural identity, the residents’ cultural perception of the Rite of Starting of Spring is analyzed from the dimensions of cognition, emotion and perception,and the residents’ willingness to inherit from the behavioral dimension is explored. The analysis of factors, descriptive statistical, oneway of variance, correlation and regression were used to explore the characteristics, influencing factors and coupling relationship of the residents’ cultural perception and inheritance intention of Jiuhua Rite of Starting of Spring. The results show: 1. The residents in Miaoyuan village have a high overall recognition of the Jiuhua Rite of Starting of Spring culture, and the scores of the dimension of cognitive, emotional and perception are higher than that of behavior dimension;2. Gender, age, occupation, length of residence, education level and monthly income affect residents’ cognition, emotion, perception and behavioral willingness to Jiuhua Rite of Starting of Spring;3. Taking cognition, emotion and perception dimensions as independent variables, and behavior dimension as dependent variables, through regression analysis, it is found that residents’ cultural perception of Jiuhua Rite of Starting of Spring has a significant positive impact on inheritance intention, and the perception dimension has the greatest impact on inheritance intention. According to the research results, several inheritance strategies are proposed.