圈层效应下农业生产决策对农民主观感受的影响

The Influence of Agricultural Production Decision-making on Farmers’Subjective Well-being under the Circle Effect

增进农民主观幸福感是农业生产水平提高的重要体现,也是乡村振兴的重要目标。农业生产与决策的复杂性与差异性是谋求农户主观幸福感的重要影响因素,而村级农业生产决策带头人的主观幸福感极具代表性和影响力。该研究基于云南省129个县的273位村级基层干部农业生产决策调查,运用“幸福圈层理论”选取19个涉及个人、社会及生产环境等评价指标,并结合因子分析法提取出个人认知、熟人社会、生人社会和生产环境4大圈层的公因子。结果表明,生产决策是核心层,熟人社会和个人认知次之,市场生产环境影响整个圈层运作。其次,圈层效应逐步显现但存在滞后,市场化生产环境下的农业生产决策首先波及熟人社会,再通过熟人反馈对自我认知产生影响,最后与市场信息接轨从而对主观幸福感产生明显的积极作用。研究建议不断完善市场配置、建立公平公正的市场环境、营造高度信任的社会环境,通过充分发挥信息这一重要的决策要素,强化市场合作,以此提升农户主观幸福感服务乡村振兴。

Improving farmers’well-being is the manifestation of the improvement of agricultural production level and an important goal of rural revitalization.The complexity and difference of agricultural production and decision making are important influencing factors in seeking farmers’subjective well-being,and the subjective well-being of village level agricultural production decision leaders is highly representative and influential.Therefore,based on a survey of agricultural production decisions of 273 village leaders in 129 administrative regions in Yunnan Province,this study applied the"circle effect"to select 19 indicators involving personal,social,and production environment,and combined with Factor Analysis to extract four factors.The results showed that production decision was the core layer,followed by acquaintance society and self-perceptions,and the market allocation influenced the operation of the whole circle.Secondly,the circle effect gradually emerged but with market-based agricultural production decisions first affecting the society of acquaintances,then influencing self-perceptions through feedback from acquaintances,and finally accessing market information then exerted a positive effect on subjective well-being.The study recommended that the improvement of a fair and credible market allocation and environment,a smooth share of market information and cooperation should be strengthened to enhance farmers’subjective well-being and serve rural revitalization.