新时期江苏省体育消费发展现状及促进策略

Current Situation and Promotion Strategy of Sports Consumption in Jiangsu Province in the New Era

该文采用文献资料法、专家访谈法、数理统计法对江苏省城乡居民体育消费现状进行研究,提出促进策略。研究认为,江苏省体育消费已具有一定规模,但总体规模有待提高、体育消费结构状况及增长速度有待深入加强、体育消费市场供给优化潜力巨大。在江苏省城乡居民体育消费现状的基础上提出发展对策:深入贯彻“以人民为中心”的发展思想,提升居民体育消费的群体性认知;优化体育产业供给侧结构性改革,提高城乡居民体育消费活力;加快“互联网+体育”的融合发展,推动体育消费场景规模化;扩大中等收入群体,提升体育消费可持续增长动力。

This paper studies the current situation of sports consumption of urban and rural residents in Jiangsu Province by means of literature,expert interview and mathematical statistics,and puts forward the promotion strategies.It is concluded that sports consumption in Jiangsu Province has a certain scale,but the overall scale needs to be improved,the structure and growth rate of sports consumption need to be further strengthened,and the potential for optimizing the supply of sports consumption market is huge.On the basis of the current situation of sports consumption of urban and rural residents in Jiangsu Province,the paper puts forward the development countermeasures:deeply implement the development thought of"people centered",and enhance the group cognition of residents’sports consumption;Optimize the supply side structural reform of the sports industry and improve the vitality of sports consumption of urban and rural residents;Accelerate the integrated development of internet+sports,and promote the scale of sports consumption scenes;We will expand middle-income groups and increase the driving force for sustainable growth of sports consumption.