老年人体育健身数字化服务的社团驱动探索——基于益阳市健身气功协会的个案考察

Exploration of Community Driven Digital Service of Physical Fitness for the Elderly——A Case Study of Fitness Qigong Association in Yiyang City

推动老年人体育健身数字化服务对于解决老年人面临的“数字鸿沟”问题具有重要理论与现实意义。该文运用文献研究和个案考察方法,分析了老年人体育健身数字化服务社团驱动的模式、特征和意义:基于线下引领线上,社团的规制性、专业性和吸纳性以及所具备的数字化组织的身份优势、数字化指导的业务优势和数字化活动的资源优势,聚焦跨界资源整合;老年人体育健身数字化服务的社团驱动体现了多元主体参与、科学方法主导和多元资金支持等特征;着眼共享数字红利,老年人体育健身数字化服务的社团驱动有效延伸了老年人体育健身的群体互动范畴,推进了体、医、养领域的数字资源融通以及强化了老年健身与老年健康的深度融合。

It is an important theoretical and practical significance for solving the problem of"digital divide"faced by the elderly to promote the digital service of physical fitness for the elderly.By using the methods of literature research and case study,the paper analyzes the model,characteristics and significance of the digital community driven elderly sports fitness service:Based on the offline leading online,the regulatory,professional and absorptive nature of the community has the identity advantage of digital organizations,the business advantage of digital guidance and the resource advantage of digital activities;Focusing on the integration of cross-border resources,the community driven digital service of physical fitness for the elderly reflects the characteristics of multi subject participation,scientific method leading and multi fund support;Focusing on sharing digital dividends,the community driven digital service for elderly sports fitness effectively extends the group interaction category of elderly sports fitness,promotes the integration of digital resources in the fields of sports,medicine and health care,and strengthens the deep integration of elderly fitness and elderly health.