后疫情时代FD移动医疗公司发展策略研究

Research on Development Strategy of FD Mobile Medical Company in Post-Epidemic Era

新冠疫情的爆发让人们对移动医疗的需求迅速提升,加速了医疗与互联网的融合,移动医疗行业趋势向好,商业模式仍在摸索。FD公司作为移动医疗的初创企业,需要面对来自头部企业、外来竞争对手的竞争,探索适合自己的盈利模式,本文运用SWOT分析法分析FD公司的优势、劣势、机会和挑战,同时剖析FD公司的战略选择和对其产生的影响,旨在提高FD公司在行业中的竞争力。

The outbreak of COVID-19 has rapidly increased people's demand for mobile health care and accelerated the integration of medical treatment and the Internet.The trend of mobile health care industry is improving,but the business model is still not clear.As a mobile medical start-up,FD company needs to face competition from head enterprises and foreign competitors.It also needs to explore their own profit model.SWOT analysis is used in this paper to analyze the strengths,weaknesses,opportunities and challenges of FD company.The strategy selected by the FD company and its impact are also included.These methods aim at improving FD company’s competitiveness in the mobile health industry.