乡村振兴背景下的陕西皮影产业电商营销人才培养研究

Research on the Training of E-commerce Talents in Shaanxi Shadow Puppet Industry under the Background of Rural Revitalization

受到乡村振兴政策的影响,陕西皮影在面向大众市场过程中已经逐渐产业化,伴随着互联网电商的崛起,将陕西皮影产品在电商平台中进行精准营销,可进一步提高陕西皮影的经济价值与文化传播效率。为此,要大力培养陕西皮影产业电商营销人才,以培养懂皮影文化、会皮影表演、能皮影营销的人才为目标制定人才培养策略,使皮影电商人才更好地助力陕西皮影产业走向互联网电商渠道,让更多的人了解丰富的皮影产品。

Influenced by the rural revitalization policy,Shaanxi shadow play has gradually become industrialized in the process of facing the mass market.With the rise of Internet e-commerce,the accurate marketing of Shaanxi shadow play products in e-commerce platforms can further improve the economic value and cultural transmission efficiency of Shaanxi shadow play.To this end,we should vigorously cultivate e-commerce marketing talents in Shaanxi shadow play industry,and formulate talent training strategies with the goal of cultivating people who understand shadow play culture,can perform shadow play,and can market shadow play,so that better services of shadow play e-commerce talents can help Shaanxi shadow play industry move towards Internet e-commerce channels,and more people can understand the rich shadow play products.