基于云POS的中小零售企业互联网融合营销探索与实践

Exploration and Practice of Internet Integration Marketing for Small and Medium-sized Retail Enterprises Based on Cloud POS

基于云POS平台采集的零售市场消费数据对零售户和消费者进行初步画像,确定店铺零售行为、消费者购买力及品牌偏好,在用户画像的基础上与工业企业建立品牌营销策略及数据传输通道。以云POS平台及微信公众平台为媒介实现将目标消费者从线下往线上引流,推动构建工业企业、商业企业和零售户共同服务消费者的营销新模式,以实践助力品牌营销精准化、数字化。

Based on the retail market consumption data collected by the cloud POS platform,a preliminary portrait of retail households and consumers was carried out.The retail behavior,consumer purchasing power and brand preferences of the store were determined,and the brand marketing strategy and data transmission channel were established with industrial enterprises on the basis of user portraits.The cloud POS platform and the WeChat public platform were used as the medium to realize the diversion of target consumers from offline to online,and promote the construction of a new marketing model for industrial enterprises,commercial enterprises and retail households to jointly serve consumers,so as to practice and help brand marketing precision and digitization.