复归真相和理性:“后真相”时代深化大学生主流意识形态认同探赜

Return to Truth and Reason:Deepening the University Mainstream Ideological Identity in the “Post Truth” Era

“后真相”时代的主流意识形态认同呈现出认同过程受制于真相的碎片化拼接叙事,认同思维发展为极端思维取代多元认知,认同效果消解为无意识的“极化”认知的特点。当前,我国主流意识形态因其合理性和价值性得到了较为广泛的认同,但仍然面临着认知环境的复杂性离散内容认同、舆论场域的封闭性割裂整体认同、唯图表的单一性消解情感认同的困境,需要打造符合大学生特点的主流意识形态话语体系,坚守思想政治理论学习的认同教育主阵地,注重观照真相与情感认同的逻辑互动,以全方位宣传摆脱单向度的“唯像图表意”,以主流意识形态认同微观环境优化消解“极化”现象,进而增强主流意识形态的吸引力、引导力、说服力、凝聚力和亲和力。

In the “post truth”era, the mainstream ideological identity shows the characteristics that the process of identification is restricted by the fragmented narrative of truth, the identification thinking develops into the extreme thinking instead of multi-cognition, and the identification effect is dissolved into the unconscious “polarized”cognition. At present,China’s mainstream ideology has been widely recognized for its rationality and value. However, they are still faced with the cognitive environment of the complexity of discrete content identity, public opinion field of the overall identity of the closed division, only the chart of the single resolution of the plight of emotional identity. Therefore, it is necessary to build a mainstream ideological discourse system that conforms to the characteristics of college students, tick to the main position of identity education in the study of ideological and political theories, and pay attention to the logical interaction between truth and emotional identity,with all-round propaganda, get rid of the one-dimensional “only image diagram meaning”, and with the approval of the mainstream ideology,optimize the micro-environment to eliminate the “polarized”phenomenon,then strengthens the mainstream ideology the attraction, the leading force,the persuasion, the cohesive force, and the affinity.