高职院校大学生篮球消费现状调查与研究

Investigation and Analysis of the Current Situation of Basketball Consumption among students in Higher Vocational Colleges

近年来,随着人民生活水平的提高和素质教育的全面贯彻落实,大学生的消费理念也发生了很大的变化。大学生群体在篮球运动消费领域占有一定份额。本文采用文献资料法、问卷调查法、专家访谈法和数理统计法对某高职院校大学生的篮球运动消费现状进行研究。结果表明,大学生对篮球消费持积极肯定的态度,篮球消费是其生活消费的一部分;大学生篮球消费水平占月总支出的比例不高,且生活总消费水平与篮球消费水平存在相关性;家庭经济状况的好坏与大学生经济支付能力的高低有着密切的联系,也决定着他们的篮球消费水平。

In recent years, as people’s living standards have improved and quality education has been adequately implemented, there has been a dramatic shift in the consumption philosophy of university students. The college student population has a share of the basketball spending segment. In this paper, literature, questionnaire surveys, expert interviews, and mathematical statistics had been used to study the current state of basketball consumption among college students in public compulsory courses at higher vocational colleges. The results showed that college students had a positive attitude towards basketball consumption and that basketball consumption was included as a part of life;The overall level of basketball spending is not particularly steep compared to the total monthly spending of college students at higher vocational colleges, and there is a regular correlation between total household spending levels and basketball spending levels;The level of the family’s economic status is closely related to the financial ability of the college student to pay, which also determines the level of basketball spending.