祁县昭馀古城茶产业促进文旅业发展的途径研究

Research on the Way of Tea Industry Promoting the Development of Culture and Tourism in Zhaoyu Ancient City of Qi County

目前正值山西文旅结合发展的高峰期,2020年山西祁县正式启动关于打造山西药茶,建设茶商之都的“中国茶文化旅游第一城”的建设项目,推进山西药茶作为新载体促进茶文旅新篇章的发展。本文以祁县昭馀古城为研究区域,茶文化旅游为研究主题,通过分析现状,指出目前存在的问题,提出相应的改进措施,对山西药茶文化与旅游产业的融合发展提供理论依据,进一步打造山西药茶新名片,为服务山西转型关键期发展、宣传中国优秀茶文化作出贡献。

It is at the peak of the combination of culture and tourism in Shanxi Province. In 2020, the construction project of“the first city of tea culture tourism in China”will be officially launched in Qixian County, Shanxi Province, to build Shanxi medicinal tea and the capital of tea merchants. Through this project,Shanxi medicinal tea will be promoted as a new carrier to promote the development of a new chapter of tea culture and tourism. This paper takes Zhaoyu Ancient City in Qixian County as the research area and tea culture tourism as the research theme. Through analyzing the current situation, this paper puts forward the existing problems,and improves the corresponding improvement measures, so as to provide theoretical and practical value for the integration and development of Shanxi’s medicinal tea culture and tourism industry, further create a new name card of Shanxi’s medicinal tea, and finally serve the development of the critical period of Shanxi’s transformation Publicize China’s excellent tea culture and make positive contributions.