后疫情时代人身保险公司健康险营销策略

Health Insurance Marketing Strategies of Life Insurance Companies in the Post-pandemic Era

当前,健康险业务迎来了新的机遇和挑战。基于疫情对人身保险市场影响的分析,本文提出通过产品、价格、渠道、促销、人员、绿色通道服务等六个营销策略,开展后疫情时代人身保险公司健康保险项目的营销工作。

At present,health insurance business is facing new opportunities and challenges.Based on the analysis of the impact of epidemic on the life insurance market,this paper proposes to carry out the marketing work of health insurance projects of life insurance companies in the post-COVID-19 era through six marketing strategies,including product,price,channel,promotion,personnel and green channel service.