“双循环”新格局下武术产业化发展的逻辑、挑战与纾解

On the Logic, Challenge and Resolution of Wushu Industrialization under the New Pattern of "Double Circulation"

双循环新发展格局作为新时代经济发展的重要指引,对我国体育产业的高质量发展提供了重要理论支撑,文章通过文献资料法、逻辑分析法、数理统计法等研究方法依从双循环格局视角探究武术产业化发展面临的现实挑战与解决路径。研究认为:双循环所蕴含的供需均衡、创新引领、加大开放的逻辑内涵能够促使武术行业实现产能的优化、高科技融合与跨文化交流;武术的产业化发展在新的时代背景中主要面临受众不足、新型媒介优质内容竞争乏力、复合型高端人才储备稀缺等困境,其实现路径则主要依托市场刺激、媒介赋能、联合培养,通过受众群体话语权重构、虚拟空间场域重塑以及“平台式”复合人才培育来完成困境的超越。

As an important guide to the economic development in the new era, the new double cycle development pattern provides important theoretical support for the high-quality development of China’s sports industry. Through the methods of literature, logical analysis and mathematical statistics, this paper explores the practical challenges and solutions faced by the development of Wushu industrialization from the Perspective of double cycle pattern. The research shows that the logical connotation of balanced supply and demand, innovative guidance and greater openness contained in the double cycle can promote the martial arts industry to realize the optimization of production capacity, high-tech integration and cross-cultural communication;In the new era, the industrialization development of Wushu is mainly faced with the difficulties of insufficient in-depth development of the audience, weak competition for high-quality content of new media, and scarce reserve of compound high-end talents. Its realization path mainly relies on market stimulation, media empowerment and joint training, through the reconstruction of the discourse right of the audience, the reconstruction of virtual space field and "platform" The cultivation of compound talents to overcome the dilemma.