英国民众对中医药的认知与态度问卷调查与分析

Questionnaire survey and analysis of British People's cognition and attitude towards Traditional Chinese Medicine

通过问卷调查了解目前英国民众对中医药的认知与态度及相关影响因素,为后续中医药国际传播提供数据参考。2021年6月5日—11月1日,采用滚雪球抽样法从英国的诺里奇、伦敦抽取200名当地普通民众,采用一般人口学变量与中医药认同量表等进行问卷调查。结果显示,民众中医药认同量表得分为(71.53±0.76)分,89.2%的被调查者目前对中医药的信任度未发生变化,10.8%的被调查者更加信任中医药;单因素分析显示,年龄和教育水平是影响民众是否接受中医药治疗的主要因素(P值均<0.05)。可见,目前英国民众对中医药的态度较为积极。今后可在保持中医药在英国现有治疗优势的同时,加大针对当地居民不同年龄段中医优势病种调研,有针对性地进行宣传推广,并注意打造中医药在英国的特色品牌,提升中医药知名度,还需借助新媒体等更多手段,加强中医药在英国民众中的宣传,争取当地主流媒体的报道,努力提高当地民众对中医药的认知水平。

To understand the current British people's attitudes towards TCM and its influencing factors through a questionnaire survey;To provide data reference for the subsequent international dissemination of TCM.A sample of 200 British people(from Norwich and London)were selected randomly from June 5,2021 to November 1,2021 by snowball sampling method,and a questionnaire investigation was launched based on the design of demographic characteristics and Identity Scale of Chinese Medicine(CMIS)and etc.The average sores of CMIS were(71.53±0.76)points.89.2%of British population showed no difference on attitudes towards TCM,and 10.8%of it showed more confidence in TCM.The single factor analysis showed that the age and education level mainly determine whether they accept TCM.The current attitudes towards TCM among British population are positive and optimistic.In the future,while maintaining the existing treatment advantages of TCM in the UK,it is necessary to conduct targeted promotions based on research of diseases for which TCM treatment has strengths in different age groups of local residents.Establishment of brands with TCM features is also a good way to increase the popularity of TCM.And multiple methods like new media,especially the coverage of local mainstream media,should be emphasized and used for the promotion of TCM and improvement of cognition level among British people.