新媒体时代高校文化符号的构建与传播

Construction and dissemination of university cultural symbolsin the New Media Era

高校是文化知识传播、思想交流碰撞的主阵地,高校文化符号表达着高校的精神面貌与价值观,新媒体时代高校文化呈现出更丰富的形式并蕴含更复杂的内容。当前,高校文化符号传播过程中存在着符号集群性、内涵偏转、主流价值观弱化等困境,因此高校文化符号的构建与传播应重视话语空间重构、转变思维范式、充分利用好新兴技术,使高校文化符号表意更深刻,方式更多样、传播路径更宽泛。

Universities are the main front for the spread of cultural knowledge and the collision of ideas.College cultural symbols express the spiritual outlook and values of universities.In the new media era,college culture presents rich forms and contains more complicated content.At present,there are some tendencies in the process of cultural symbols’communication in universities,such as information closure,connotation reversal and weakening of mainstream values.Therefore,the construction and communication of cultural symbols should pay attention to the reconstruction of discourse space,change the thinking paradigm and make good use of new technologies to make the cultural symbols of Universities express more deeply,with more diverse ways and wider communication paths.