乡村振兴背景下农村电商物流发展策略研究

Research on the Development Strategy of Rural E-commerce Logistics under the Background of Rural Revitalization

建立完善的农村电商物流体系能够高效推动工业品“下达”、农产品“上行”,是推进农业农村现代化和乡村振兴的重要举措。当前我国农村电商物流仍面临着专业人才缺乏、网络信息化水平较低和配送成本高等困境,加快农村电商物流的发展急需从加强人才队伍建设、实现信息资源共享和加快末端配送体系建设等方面出发,从而助力农村电商物流体系建设与乡村振兴战略的有效推进。

The establishment of a sound rural e-commerce logistics system can efficiently promote the "release" of industrial products and the "upward movement" of agricultural products, which is an important measure to promote agricultural and rural modernization and rural revitalization. At present, China’s rural e-commerce logistics is still facing the lack of professional talents, low level of network informatization and high distribution costs, and it is urgent to accelerate the development of rural e-commerce logistics from the aspects of strengthening the construction of talent teams, realizing information resource sharing and accelerating the construction of the terminal distribution system, so as to help the construction of rural e-commerce logistics system and the effective promotion of rural revitalization strategy.