从“探宝”到“寻知”——浅谈传媒中的文物活化

From searching for wonder to searching for knowledge: A preliminary discussion on the changes of culture and museum variety shows

近年来,传递历史信息和文物内涵的文博综艺频出,在内容与形式上多方面的探索创新,使文物以全新的面貌走进公众视角与生活。与早年以鉴定文物真伪、评估文物经济价值为主题的文博类综艺相比,文博综艺的传播主题已从“探宝”转向“寻知”,多样的文物“活化”方式展现了大众媒体与文博行业共同对文化遗产合理且创造性地利用与开发。

In recent years, many cultural and museum variety shows to disseminate historical information and cultural connotations of cultural relics have emerged. Cultural relics have entered the public perspective and life in brand-new forms through these shows. Compared to earlier shows that focused on identifying the authenticity of cultural relics and evaluating their marketing values, the disseminating themes of these new shows have changed from searching for treasure to searching for knowledge. Cultural relics have become alive through diverse ways, which demonstrate the sensible and innovative utilization and development of cultural heritage by the public media and the museum industry.