酒文化与旅游融合发展模式与路径分析

Analysis on Mode and Path for the Integrated Development of Chinese Wine Culture and Tourism

酒文化是中华民族饮食文化的重要组成部分,酒文化与旅游的融合发展既是中华五千年文化延绵不息与世代传承的需要,也是发展传统文化、提升现代产业和经济转型的需要,更是传播中国文化、发出中国声音让世界了解中国的必然之道。全面分析国内外酒文化旅游的模式,研究“互联网+”背景下深化酒文化与旅游融合发展的路径,并针对四川省现状提出进一步融合发展的措施。

Chinese wine culture is an important part of the dietary culture of the Chinese nation.The integrated development for Chines wine culture and tourism is not only required by the Chinese culture over five thousand and the Legends pass from generation to generation,and the development of traditional culture and the promotion of modern industries and the economic transition,but also the inevitable way to spread Chinese culture and make Chinese sounds to let the world know China.This paper comprehensively analyzes the model of wine culture tourism in the domestic and overseas,studies the path of deepening the integrated development of wine culture and tourism under the background of"Internet+",and further puts forward measures for the integrated development of Chinese wine culture and Sichuan wine industry.