广府艺术语言在文创设计中的应用研究

Research on the Application of Guangfu Art Language in Cultural and Creative Design

广府文化为岭南文化的主要代表,其起源可追溯至唐宋年间,距今已有两千多年的历史。在千年的时光里,无数移民经粤北南雄珠玑巷迁入岭南,故珠玑巷为广府文化的发祥地,被誉为“中华文化驿站,天下广府根源”。现如今,广州不仅仅经济发达,商贸繁荣,而且也是全国闻名的文化名城,文教鼎盛。但是,广府文化中所蕴含的艺术语言却难以在文创产品中进行有效的融入,导致难以形成规模化的品牌,即使有众多优秀传统文化,却因为文创产品品牌竞争力不足难以传播开来。基于此,本文将从广府艺术语言文化的特质入手,探索广府艺术语言与文创设计有效融合的实际应用措施,为相关工作者提供可参考的建议。

Guangfu culture is the main representative of Lingnan culture. Its origin can be traced back to the Tang and Song dynasties, with a history of more than two thousand years. In the past thousand years, countless immigrants moved to Lingnan through Nanxiong Zhuji Lane in northern Guangdong, so Zhuji Lane is the birthplace of Guangfu culture, known as the “Chinese culture post station, the root of the world Guangfu”. Nowadays, Guangzhou is not only developed economy and prosperous trade, but also a famous cultural city with prosperous culture and education.However, the artistic language contained in Guangfu culture is difficult to effectively integrate into the cultural and creative products, which makes it difficult to form a large-scale brand. Even though there are many excellent traditional cultures, it is difficult to spread it due to the lack of brand competitiveness of cultural and creative products. Based on this,this paper will start with the characteristics of Guangfu art language and culture, and explore the practical application measures of the effective integration of Guangfu art language and cultural and creative design, so as to provide reference suggestions for relevant workers.