后冬奥时代我国冰球运动文化的建设和发展

The Construction and Development of China’s Ice Hockey Culture in Post Winter Olympic Era

在后冬奥时代如何把冰球发展成大众喜闻乐见的项目,加强冰球运动文化建设并将其推向一个新的高度,是冰球运动发展的重要课题。通过论述我国冰球运动文化发展现状,指出我国冰球运动文化在后冬奥时代面临的发展问题。从重视挖掘冰球运动的社会价值和文化影响力、把冰球运动打造成为青少年热爱的文化、推动冰球运动文化与其他社会文化渗透互动、产业与文化有机结合等方面,阐明我国冰球运动文化建设和发展的途径,以期推动我国冰球运动高质量发展。

In the post Winter Olympics era, how to develop ice hockey into an event that is popularized with mass public, strengthen the construction of ice hockey culture and push it to a new height is an important issue for the development of ice hockey. Through discussing the current situation of the development of ice hockey,this paper points out the development problems of China’s ice hockey culture in the post Winter Olympic era. From the aspects of attaching importance to excavating the social value and cultural influence of ice hockey, building ice hockey into a culture loved by young people, promoting the penetration and interaction between ice hockey culture and other social cultures, and the organic combination of industry and culture to clarify the construction and development ways of ice hockey in China, in order to promotes high-quality development of ice hockey in China.