体育赛事涉入、心理收益对居民公共文明行为意向的影响研究

Study on the Impact of Sports Event Involvement and Psychological Benefits on R esidents’ Intention of Public Civilized Behavior

运用问卷调查及数理统计等方法,探讨体育赛事参与对居民公共文明行为意向的影响机制。研究发现:赛事涉入各维度(吸引力、自我表现、中心性)分别对心理收益产生显著的正向影响;心理收益以及赛事涉入各维度分别对公共文明行为意向产生显著的正向影响;心理收益在赛事涉入与公共文明行为意向之间存在部分中介效应。进而提出建议:扩大居民公共参与;加强公共文明教育与引导;推动赛事生活化;加强全方位媒体宣传等。

By using questionnaire survey and mathematical statistics methods, the influence mechanism of sports event participation on residents’ public civilized behavior intention was discussed in this paper. The results show that: The three dimensions of event involvement(attractiveness, self-expression and life centrality) have a significant positive impact on psychological benefits;psychological benefits and the three dimensions involved in the events have significant positive impact on residents’ public civilized behavior intention. In view of the above, this paper proposes that: expand the scope of public participation;strengthen the education and guidance of public civilized behavior;promote the event into daily life;develop omni media publicity.