OBE理念导向下多维度构建市场营销专业实训课课程思政建设的探讨

A Study on the Multi-Dimensional Construction of Ideological and Political Theories Teaching in Practical Training Courses for the Major of Marketing Under the Guidance of the OBE Concept

互联网浪潮下高职高专市场营销专业必须打破传统的学科导向型的教育模式,以OBE理念为导向对实训课程开展课程思政建设,从而适应新媒体营销环境对人才培养和思政素质的要求。拟通过对销售骨干训练营进行重构,积极探索基于OBE理念下的专业实训课课程思政的建设路径。

In the Internet era,the major of marketing in vocational colleges must break the traditional discipline-oriented education mode and explore the construction of ideological and political theories teaching in practical teaching courses under the guidance of the OBE concept,in order to meet the requirements for personnel training as well as ideological and political quality in the new media marketing environment.By reconstructing sales elite training course,this paper probes into relevant ways of construction of ideological and political theories teaching for specialized practical training courses based on the OBE concept.