生态翻译学视角下的地方文化外宣英译探究——以池州齐山景区为例

On Publicity Translation of Local Culture from the Perspective of Eco-Translatology:A Case Study of Qishan Mountain in Chizhou

将地方文化译介出去是目前地方文化外宣的重要策略之一,地方文化的独特性对译文有着更高的要求。文章从梳理池州齐山旅游外宣材料的英译文本入手,基于生态翻译学论框架,从语言、文化、交际三个维度深入探讨齐山文化对外译介的英译有效策略,在多维度的选择性适应和适应性选择中不断调整,探索适应选择度最高的译文,最大程度保留原文内涵的基础上翻译出池州齐山历史人文信息特色且兼具传播效果的译文,可以实现有效传播的目的,从而助力池州地方文化的有效传播。

At present,the translation of local culture is one of the important strategies of local culture publicity.The uniqueness of local culture has higher requirements for the translation.Based on the framework of ecological translatology,this paper starts with the English translation of tourism publicity materials of Qishan Mountain in Chizhou,and explores the effective English translation strategies of Qishan culture from the three dimensions of language,culture and communication.It is suggested to make continuous adjustment in the multi-dimensional selective adaptation and adaptive selection,to explore the translation with the highest degree of adaptation and selection,and on the basis of preserving the original content to the greatest extent,to translate the historical and humanistic information characteristics of Chizhou Qishan with communication effect,which can achieve the purpose of effective communication,and thus help the effective communication of local culture of Chizhou.