资源型城市转型背景下铜文化品牌塑造研究——以铜陵市为例

On Copper Culture Brand Building under the Background of Resource-Based City Transformation

铜文化作为铜陵市独有的文化品牌,其塑造与推广对于铜陵市发展具有至关重要的作用。作为正在转型的资源型城市,铜陵市城市的经济转型给铜文化品牌的塑造带来了机遇与挑战。塑造铜文化品牌,要避免城市转型中带来的弊端,顺应经济发展形势,可从现代科学技术、网络新媒体、人才培养、生态环境保护、行政管理与市场机制结合这五个方面展开品牌塑造研究。

As a unique cultural brand of Tongling City,the shaping and promotion of copper culture plays a vital role in the development of Tongling City.As a resource-based city in transition,Tongling City's economic transformation has brought opportunities and challenges to the shaping of the copper culture brand.To shape the brand of copper culture,to avoid the drawbacks brought about by urban transformation and to adapt to the economic development situation,brand building can be carried out from five aspects:modern science and technology,network new media,talent training,ecological environmental protection,and the combination of administrative management and market mechanisms.