新文科建设背景下电子商务专业的实践教育研究——基于OBE理念

Research on Practical Education of the E-commerce Major Under the Background of New Liberal Arts:Based on OBE Concept

在新文科建设背景下,新兴技术与电子商务的结合日益紧密,行业人才需求呈现出多元化特征。为适应新时代的新趋势,电子商务专业应加强实践教育以培养文理兼修的应用型人才。文章基于OBE理念,以新文科建设目标为导向,分别从学生的素质水平、知识掌握和能力运用三个层面细化实践教育目标,完善实践教育体系,从而探索出符合新文科建设理念、满足人才需求的实践教育道路。

Under the background of new liberal arts construction,the combination of emerging technologies and e-commerce is increasingly close,and the demand for talents in the industry is diversified.In order to adapt to the new trend of the new era,the e-commerce major should strengthen practical education to cultivate applicationoriented talents with both liberal arts and science.Based on the guidance of OBE concept,guided by the final achievement goal of the new liberal arts construction,the practical education goals can be refined at the level of students’quality,knowledge and ability,and the practical education system can be improved,so as to explore a practical education path that conforms to the concept of new liberal arts construction and meets the needs of talents.