社交媒体APP隐私政策评价指标体系构建及实证研究

Construction of Privacy Policy Evaluation Index System for Social Media APPs and Empirical Study

[目的/意义]构建社交媒体APP隐私政策评价指标体系,对我国社交媒体APP隐私政策进行科学评价,为后续社交媒体APP隐私政策制定和完善提供理论与实践上的指导。[方法/过程]采用文献调研法和层次分析法,根据国内外相关法律法规及已有研究成果,从隐私政策基本情况、个人信息收集与存储、个人信息使用与共享、个人信息安全控制、用户个人权利保障5个维度构建社交媒体APP隐私政策评价指标体系,并选取IOS系统APP Store中48款社交媒体APP的隐私政策文本进行实证分析。[结果/结论]社交媒体APP隐私政策的整体评分基本合格,隐私政策在完整性和可操作性方面还存在一些问题。为了进一步完善和正确实施隐私政策,应提高用户对隐私政策的阅读意愿,优化隐私政策文本内容,构建社交媒体隐私保护治理体系。

[Purpose/significance] The evaluation system of social media APP privacy policy is constructed to conduct a scientific and reasonable evaluation of social media APP privacy policy in China, providing theoretical and practical guidance for the subsequent formulation and improvement of social media APP privacy policy.[Method/process] Through the literature research method and analytic hierarchy process, the research analyzes both local and foreign relevant laws, regulations and existing research results, from the basic information of the privacy policy, personal information collection and storage, using and sharing personal information, personal information security control, users’ personal rights of five dimensions to build evaluation index system of social media APP privacy policy.The text of privacy policy of 48 social media APPs in IOS APP Store is selected for empirical analysis.[Result/conclusion] The overall score of privacy policy of social media APP is basically qualified.There are still some questions about the integrity and operability of privacy policy.In order to further improve and correct implement privacy policy, users’ willingness to read the privacy policy should be improved, the text content of the privacy policy should be optimized, and the governance system of social media privacy protection should be constructed.