数字经济背景下连锁经营与管理专业定位与课程体系研究

Research on the Orientation and Curriculum System of Chain Operation and Management Major under the Background of Digital Economy

目前,连锁行业数字化转型在持续推进,连锁企业对连锁经营与管理专业人才培养提出了更高的要求。连锁经营与管理专业应该聚焦全渠道连锁企业的经营与管理的人才需求,正确处理好知识、能力和素质之间的关系,科学设计课程体系。

At present, the digital transformation of the chain industry continues to advance, and chain enterprises have put forward higher requirements for the training of chain operation and management professionals. The specialty of chain operation and management should focus on the demand for talents in the operation and management of omni channel chain enterprises, correctly handle the relationship between knowledge, ability and quality, and scientifically design the curriculum system.