摘要
大数据时代,消费者购物支付形式和渠道发生了根本性的变化。电子商务发展势头迅猛,极大地提高了人们日常生活的便利性,对高职生的消费观念产生了重要影响,其消费心理有了不同于以往的特征。探究电子商务对高职生消费观的各方面影响,有利于对高职生的消费行为进行有效研究,进而有针对性地引导合理消费,树立正确的消费观念。本文深入分析电子商务对高职生消费心理特征及消费观的影响,并针对性地提出引导高职生形成正确消费观的策略。
In the era of big data, consumer shopping payment forms and channels have undergone fundamental changes.The momentum of E-commerce development is rapid, which has significantly improved the convenience of everyday life, and has an important impact on the consumption concept of higher vocational students.Compared with any former ages, their consumer psychology has many specialities. It is conducive to effective research on the consumption behavior of vocational students and pertinent guidance on rational consumption by exploring the various aspects of E-commerce’s influence on the consumption view of vocational students. Then, these students could establish their correct consumption concept. This paper deeply analyzes the influence of E-commerce on the consumption psychology characteristics and consumption outlook of vocational students, and proposes targeted strategies to guide vocational students to set up the correct consumption view.
作者
安然
AN Ran(Jiangsu Union Technical Institute,Changzhou Tourism&Commerce Branch College,Changzhou,Jiangsu 213001)
出处
《江苏商论》
2023年第1期25-28,共4页
Jiangsu Commercial Forum
关键词
电子商务
高职生
消费心理
消费观
E-commerce
higher vocational students
consumer psychology
consumption view