IP旅游视角下河南旅游高质量发展研究

Research on the High-Quality Development of Henan Tourism from the Perspective of IP Tourism

IP旅游为一个旅游目的地赋予特别的生命力和衍生价值。IP旅游视角下,旅游的要素体系、体验需求及旅游项目类型都发生多方面的变化。结合当前河南文旅发展的规划和当前河南旅游发展现状,本文梳理IP旅游视角下河南旅游面临的挑战与机遇,河南应在旅游IP提炼与体系生成、旅游IP联动与价值营造、旅游IP品牌营销释放方面,寻求河南旅游的高质量发展。

IP tourism endows a tourism destination with unique vitality and derivative value. From the perspective of IP tourism, the element system, experience demand and tourism project types of tourism have changed in many aspects. Combined with the current planning of Henan Cultural Tourism Development and the current situation of Henan tourism development, this paper combs the challenges and opportunities faced by Henan Tourism from the perspective of IP tourism. Henan should seek the high-quality development of Henan Tourism in terms of tourism IP refining and system generation, tourism IP linkage and value creation, and tourism IP brand marketing release.