“广告心理学”课程教学中融入思政元素的探索

Exploration of Integrating Ideological and political Elements into the Course Teaching of Advertising Psychology

课程思政建设是落实立德树人根本任务,实现全程育人、全方位育人的有力手段。在教学内容上,围绕人才培养目标深入挖掘“广告心理学”课程蕴含的思政元素,将其与课程教学有机融合。在教学形式上,有针对性地在教学过程中运用讲授法、案例教学法、讨论探究法、启发式教学法等多种教学方法,实现课程思政在“广告心理学”课程教学环节的全覆盖。通过剖析课程思政实施理念,梳理课程思政的教学思路与设计,分析并总结课程思政的教学评价与反思,以及课程思政的教学特色与创新,以探索科学有效的“广告心理学”课程思政建设途径。

The construction of “curriculum ideology and politics” is a powerful means to implement the fundamental task of building morality and cultivating talents,and realize the whole process and all-round education.In terms of teaching content, it is necessary to deeply explore the ideological and political elements contained in the Advertising Psychology course around the talent training goal, and organically integrate it with the course teaching. In terms of teaching form, a variety of teaching methods, such as lecturing, case teaching, discussion and exploration and heuristic teaching, are used to integrate “curriculum ideology and politics” in the whole process of teaching. By analyzing the implementation concept of “curriculum ideology and politics”,and combing its teaching ideas and design, this paper analyzes and summarizes the teaching evaluation and reflection of “curriculum ideology and politics”, as well as the teaching characteristics and innovation of “curriculum ideology and politics”,in order to explore the scientific and effective ways of “curriculum ideology and politics” construction in the course of Advertising Psychology.