中华优秀传统文化国际传播短视频发展策略研究

On the Development Strategy of Short Videos for International Communication of Chinese Excellent Traditional Culture

当前,以主流媒体、传播个体、社交媒体为主的传播力量,在以中华优秀传统文化为对象创作国际传播短视频方面,展示出了蓬勃的生命力,但是,也遭遇世界媒体发展格局影响、文化折扣问题、盈利模式构建等发展瓶颈。朝着“把中华优秀传统文化传播到五湖四海”的目标,国际传播短视频发展要加强知识产权保护,激发视频创作,基于基础层次需求调整视频内容,发挥国际朋友作用,降低文化折扣,以更多更好的精品力作,面向世界,讲好中国故事,传播中国好声音。

At present, the communication force, which is mainly composed of mainstream media, communication individuals and social media, has shown its vigorous vitality in creating short videos for international communication of Chinese excellent traditional culture. However, it also has encountered development bottlenecks such as the development pattern influence of world media, cultural discount, and the construction of profit model. Towards the goal of "introducing the excellent traditional Chinese culture to all corners of the world", the development of short videos for international communication of Chinese traditional culture should strengthen the protection of intellectual property rights to stimulate video creation, adjust video content based on basic level requirements, give full play to the role of international friends to reduce cultural discounts, and use more and better high-quality works to make a better China story and make China voice better heard.