新媒体与高校校园思想文化建设探讨——以贵州工程应用技术学院为例

Probing into New Media and the Construction of Campus Ideology and Culture——Taking Guizhou University of Engineering Science as an Example

新媒体的出现,拓宽了学生获取学习信息与沟通的渠道,扩展了校园思想文化的发展空间,促进了校园思想文化与区域文化相结合。但同时,新媒体信息的多样性特征加大了校园管理难度,西方国家思想文化的渗透对大学生的价值观造成了冲击,便捷的网络交流环境影响了高校学生现实的社交与沟通能力。贵州工程应用技术学院充分利用新媒体的积极因素进行校园思想文化的建设:加强新媒体进校园的监管力度,营造良好的校园网络环境;提高学生思想政治觉悟,抵制网络不良信息传播;丰富线下高校校园文化活动,提升学生现实沟通能力;建立高素质的新媒体队伍,推动校园思想文化建设;实现传统媒体与新媒体的深度融合,拓展校园思想文化建设的路径。

The emergence of new media has broadened the channels for students to obtain learning information and communication, expanded the development space of campus ideology and culture, and promoted the combination of campus ideology and culture with regional culture. But at the same time, the diversity of new media information has increased the difficulty of campus management. The penetration of western countries’ ideology and culture has impacted the values of college students. The convenient network communication environment has affected the actual social and communication abilities of college students. Guizhou University of Engineering Science makes full use of the positive factors of new media to build campus ideology and culture: strengthen the supervision of new media on campus, and create a good campus network environment;Improve students’ ideological and political awareness and resist the spread of bad information on the Internet;Enrich offline campus cultural activities and improve students’ practical communication ability;Establishing high-quality new media team to promote the construction of campus ideology and culture;Realize the deep integration of traditional media and new media,and expand the path of campus ideological and cultural construction.