让国际受众成为“同路人”——国际传播能力建设视域下的认同研究

Let the Foreign Audience Become"Fellow Traveler"--Research on Identity from the Perspective of Strengthening International Communication Capacity

争取国际受众的认同是加强国际传播能力建设的必要环节。从概念看,自我维度的认同是人在道德视界中的自我确认;互动维度的认同是个人主体对他人他物产生的认可和归属感。根据这两种不同定义,认同研究可分为两类:一类是在道德视界中自我确认的形而上的自我认同研究;另一类是在现实世界中制造合意的形而下的社会认同研究。心理学、社会学、政治学、传播学和文化学等多视角的认同研究为国际受众认同研究提供了理论资源与学术参照。未来认同研究将转向跨学科和跨文化发展,运用大数据、智能技术精化受众调查和实验,以理论研究引领传播实践,让国际受众认同中国和中国共产党,成为“同路人”。

Striving for the approve of the foreign audience is necessary to enhancing the capacity of international communication.From a conceptual point of view,the identity of the self-dimension regards identity as a person's self-affirmation in the moral horizon;the identity of the interaction dimension considers identity as a sense of belonging to others.Identity research is divided into two categories according to these two different definitions,firstly the metaphysical self-identity research that affirms oneself in the moral world;secondly the social identity research try to create an agreement in the real world.Identity research from multiple perspectives,such as psychology,sociology,political science,communication science and cultural studies,provides theoretical resources and academic references for foreign audience identity research in international communication area.In the future,identity research will develop in an interdisciplinary and cross-cultural direction,using big data and intelligent technologies to refine audience surveys and experiments,and lead communication practices with theoretical research,so that foreign audiences can identify with China and the CPC,as"fellow traveler".