中国形象的国际诠释——以德国媒体北京冬奥会报道为例

The International Interpretation of China's Image--German Media Coverage of the Beijing Winter Olympics as an Example

通过体育赛事等搭建“无国界”平台,通过建构科技发展、气候变化等“无国界”议题并通过社交媒体促进“无国界”传播,是当下破除西方信息“铁幕”、向世界说明中国的重要路径。北京冬奥会作为超级媒介事件,为疫情下的中德互动提供了一个富有成效的交流平台。借助这一“无国界”平台的搭建、无国界议题的建构和社交媒体无国界的“破圈”传播,向不在场的德国公众展现了一个可信、可爱、可敬的中国,为中国的国际传播提供了一个足资借鉴的成功范例。

The Beijing Winter Olympics,as a super media event,provided a fruitful communication platform for Sino-German interaction under the epidemic.By building a borderless platform,constructing borderless issues and"breaking the circle"of social media,a real,three-dimensional and comprehensive China was presented to the German public who was not present,which provided a successful exampleforChina's international communication.