6Davis F D, A Technology Acceptance Model for Empirically TestingNew End - user Information System : Theory and Results [ D ]. Mas-sachusetts :Sloan School of Management, 1986.
7Ajzen I. TTie theory of planned behavior [J] . Organ Behav Hum DecProc, 1991, 50 (2): 121-79.
8Davis F D. Perceived usefulness perceived ease of use and user accep-tance of information technology [J]- MIS Quart, 1989, 13 ( 3):318-400.
9Blanca Hemdndez el. Customer behavior in electronic commerce: Tliemoderating effect of e - purchasing e.q)erience [ j]. Journal of BusinessResearch, 2010: 964 - 971.
10Alain Yee - Loong Chong el. Predicting consumer decisions to adoptmobile commerce: Cross country empirical examination between Chinaand Malaysia [ j] . Decision Support Systems, 2012: 34 - 43.