基于Kano模型的老年产品色彩设计策略研究——以康复助行器为例

Research on Color Design Strategy of Elderly Products Based on Kano Model--A Case Study of Rehabilitation Walker

首先应用KANO模型对老人康复助行器功能的满意度系数进行数据分析,然后通过分析用户满意度系数来确定用户需求的侧重点和需求偏好,其次通过实地调研和数据模型分析得出相关结果,挖掘老人康复助行器的潜在需求。最后通过用户使用产品的行为和对助行器的功能分析发现,将兴奋型属性的需求和期望型属性的需求作为助行器的设计发现点并提出具体设计策略,有效地满足用户的使用需求。

Firstly,the KANO model is used to analyze the satisfaction coefficient of the rehabilitation walker function of the elderly,and then the focus and demand preference of the user demand are determined by analyzing the user satisfaction coefficient,and then the relevant results are obtained through field research and data model analysis,and the potential demand of the elderly rehabilitation walker is tapped.Finally,through the user's behavior of using the product and the functional analysis of the walker,it is found that the demand for excitatory attributes and the demand for expected attributes are taken as the design discovery points of the walker,and specific design strategies are proposed to effectively meet the needs of users.