非遗在文创产品设计中的创意与色彩表达——以新平县花腰傣文创产品设计为例

Creativity and Color expression in the Design of Cultural and Creative products——Take Huayao Dai as an example

新平花腰傣族由于地形特点、宗教和民俗等特性,其服饰色彩艺术较其他少数民族更具有装饰性和象征意义。本文研究如何把花腰傣民族服饰色彩艺术与图形创意应用于文创产品中,从而凸显文化商品的民族特色与地域性,丰富花腰傣文创的创新力。通过桌面研究分析花腰傣三个支系傣雅、傣卡、傣洒的色彩体系与图形纹样,在研究IP设计、插画设计的基础上,探索新的设计形式。文创产品的很大一部分受众来自年轻人,在进行颜色提取和图形创意的同时需要结合最新的潮流趋势,如潮玩手办等,从“平面插画”“三维IP形象”两个类别进行设计,具备民族特色也要符合当下审美,这样才会设计出大众喜闻乐见的文创产品。

Because of the characteristics of topography,religion and folk customs,the clothing color art of Xinping Huayao Dai nationality is more decorative and symbolic than other ethnic minorities.This paper studies how to apply the artistic characteristics of Huayao Dai clothing to cultural products,so as to highlight the national characteristics and regional characteristics of cultural commodities,and enrich the innovation of Huayao Dai culture.By analyzing the color system and graphic patterns of Daiya,Daika and Daisa in three branches of Huayao Dai,and on the basis of studying IP design and illustration design,the creativity and color expression of Huayao Dai clothing art in cultural product design were explored.Taking the product design of Huayao Dai Culture in Xinping County as an example,the color and graphics are extracted and combined with the market design trend,which are designed from two categories:"graphic illustration"and"three-dimensional IP image".Color and graphics reflect national characteristics and have certain aesthetic value,which is the key for cultural product design to be loved by the public.