新媒体环境下高校德育创新策略

Innovative Strategies of Moral Education in Colleges and Universities under New Media Environment

随着科技的不断发展,新媒体技术被广泛应用在社会各个领域中。新媒体是以数字信息技术为基础,以互动传播为特点,具有高度创新形态的网络媒体,它不仅改变了人们获取信息和交流沟通的方式,而且还有力推动了信息传播方式与渠道的转变,从而使人们的生活发生了巨大变化。新媒体的发展为高校德育工作带来新机遇的同时,也带来了新挑战。由于新媒体平台具有高度的开放性、虚拟性等特征,使得一些负面信息以及消极思想得以在其中广泛传播,严重影响了大学生身心健康及人格成长。因此,如何利用好新媒体这一新型网络信息载体,来创新高校的德育工作,已成为当前各高校所面临的重要问题。

With the continuous development of science and technology, new media technology has been widely used in various fields of society. New media is a highly innovative form of network media based on digital information technology and characterized by interactive communication. It not only changes the way people obtain information and communicate, but also promotes the transformation of information communication methods and channels, so as to make great changes in human life. The development of new media brings new opportunities as well as new challenges for moral education in colleges and universities. Due to the high degree of openness and virtuality of the new media platform, some negative information and negative thoughts can be widely spread, which seriously affects the physical and mental health and personality growth of college students. Therefore, how to make good use of new media as a new network information carrier to innovate moral education has become an important problem in colleges and universities.