《商务礼仪》课程的思政教育创新与实践

Innovation and Practice of Business Etiquette Course on the Ideological and Political Dimension

《商务礼仪》课程中蕴含着传统文化、个人行为习惯、职业素养、企业文化等内容,既能传承中国传统礼仪文化,又对培养学生的世界观、人生观和价值观有直接作用,能为学生以后就业、晋升提供良好的素质保证。课程增设“德润礼行”教学模块,提高中华优秀传统礼仪文化比重,采用“整体渗透,润物无声”的编排方式,将中华优秀传统礼仪文化的思想政治教育元素与课程内容有机融合,达到知识传授与价值引领协同育人的目的,德润礼行、铸魂育人。

Business etiquette course contains traditional culture,personal behavior habits,professional quality,corporate culture and other contents.It can not only inherit the traditional Chinese etiquette culture,but also play a direct role in cultivating students'world outlook,outlook on life and values.And it can provide good quality guarantee for future employment and promotion of students.By adding“embellish with virtue,and behave with courtesy”teaching modules,the course raises the proportion of Chinese excellent traditional etiquette culture.The course organically integrate the ideological and political education elements of Chinese excellent traditional etiquette culture with the curriculum content,so as to achieve the goal of knowledge teaching and value guidance.